The results are in. After the first month of availability of the all-new 2012 Nissan Versa Sedan, the best-selling subcompact in America outsold all other sub-compacts, extending its dramatic year-to-date lead in the hotly contested and growing small car segment. Versa sales in August of 8,566 units bested all competitors, including Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and Toyota Yaris.
"We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year," said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. "It's encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa's momentum going in this highly competitive market segment."
The marketing campaign for Versa, which just launched in late August, is based on a simple premise: "The Most _____ Per Dollar." The long list of "mosts," which includes most legroom, most headroom, most trunk room and most innovation, now adds one other – helping Versa achieve the most sub-compact segment sales in its first full month of availability.
Along with its many segment-leading features, including more rear seat legroom than even the Lexus LS460, BMW 5-series and Mercedes-Benz E-Class, the 2012 Nissan Versa Sedan has the lowest starting M.S.R.P. in America at just $10,990.
The Versa Sedan delivers 30 miles per gallon in the city and 38 mpg on the highway. In the all-important EPA rating for combined fuel economy – the most relevant to consumers – Versa delivers 33 miles per gallon. This is achieved in part through innovative technologies such as its dual injector system that burns cleaner and uses less fuel than a conventional injector design, and a smooth, efficient next-generation compact Nissan Xtronic CVT™ (Continuously Variable Transmission).
"The launch has been seamless with ample inventory arriving in dealerships and our new marketing just kicking in this month, we're looking forward to Versa's sales winning streak to continue for a long time to come," added Castignetti.
About Nissan North America
In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.
About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.
With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.
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