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Nissan Qashqai Hits 100,000 European Sales

Sales reach 100,000 in nine months

Nissan’s compact crossover, the Nissan Qashqai has just hit the landmark of 100,000 customer sales in Europe.

Sales began in March and the 100,000th customer sale was completed during the last week of November.

2007 Nissan QASHQAI

2007 Nissan QASHQAI

The UK, Russia and Italy are the Nissan Qashqai’s three largest markets, with sales at the end of November of 17,554, 15,376 and 10,746 units respectively since launch. Furthermore, demand for Qashqai in countries such as Austria, Holland, Portugal, Greece, Slovakia and Norway has dramatically exceeded expectations.

Indeed, the Nissan Qashqai has exceeded all sales forecasts since its launch in March. To meet demand for the car in Europe, production was increased by 20% in June at the factory in Sunderland, England, where it is manufactured. And starting this month, the manufacture of the Japanese version of Qashqai will be transferred from Sunderland to Nissan’s factory in Kyushu, Japan, freeing up extra production capacity for Europe. Sales of Nissan Dualis in Japan, as it is badged in that market, have also exceeded expectation, with total sales of over 18,000 sales since its introduction in May.

Initial European customer feedback shows that buyers like the Qashqai for bringing something new to the market; for its strong, distinctive design which sits between a traditional hatchback style and a more robust, elevated SUV shape.

Qashqai buyers have consistently cited the premium quality interior and overall design as key factors in changing brands to Nissan. As anticipated, buyers of Qashqai typically used to drive a compact hatchback, such as a Megane or Astra, an entry-level family hatchback, such as a Laguna or Avensis, or an economy SUV, such as a Kia Sportage or Hyundai Santa Fe.

The Qashqai was designed and developed in Europe following extensive research of local market buying patterns and a deep consumer analysis of unmet needs among car-buyers. Nissan Europe’s product planners identified an opportunity in the market to design and develop a vehicle which provided more dynamic design, without the perceived aggression of a compact SUV, yet maintained the elevated driving position which is popular, but not at the expense of driving enjoyment. The Qashqai is that model.

The Qashqai was designed at Nissan Design Europe, situated in Paddington, London, while technical development was undertaken at its technical centres in Cranfield, England, Barcelona, Spain and near Bonn, Germany.

Qashqai Facts and Figures:

* In May, the car was awarded the maximum five-star rating for adult occupant protection from the European New Car Assessment Programme (Euro NCAP), with the highest ever recorded score for any vehicle.
* On average, 850 Qashqais are built a day at Sunderland
* Each Qashqai receives 4608 spot-welds in construction, administered by 298 robots
* 920 different combinations of Qashqai have been manufactured
* It takes 10.5 man hours to build a Qashqai (including bumper mouldings and painting, and axle production)
* A Qashqai contains approximately 2750 components (depending on specification)
* A Qashqai is 4.34m long, so if the 100,000 Qashqais were parked in a line, it would stretch 434km.
* Distance from Nissan’s Sunderland factory to Nissan Design Europe, Paddington, London, where Qashqai was designed: 434km!


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