Skip to main content

ads1

Mercedes-Benz to Launch Internet TV

Mercedes-Benz to Launch Internet TVMercedes-Benz will launch its own Internet television broadcasting service on July 12 with a live report from Mercedes-Benz Fashion Week Berlin. “Mercedes-Benz TV” will broadcast in German and English and set new standards for online brand communication. The Internet TV service will feature a weekly news magazine hosted by Tanja Bülter, a society reporter from the RTL television network.

The program will be about 20 minutes long and will offer news, facts, and background information from the world of Mercedes. Internet viewers will also be able to watch programs 24 hours a day
on the service’s five Web channels for lifestyle, cars, engines & sports, history & legends, and innovation. Mercedes-Benz events at auto shows and the brand’s world premieres will be broadcast live on Mercedes-Benz TV in the future as well. “Mercedes-Benz TV opens up a new and very emotional communication channel for our customers and anyone interested in the brand,” says Dr. Olaf Goettgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.

“Our Internet television service sets new standards in terms of content and design, while using video images to convey the fascination and legends that surround the brand with the star.”The launch of the weekly news magazine will be accompanied at 8:00 p.m. on July 12 by a special primetime presentation of “Power Meets Fashion” - live from Mercedes-Benz Fashion Week Berlin. The big highlight here will have race car drivers such as Lewis Hamilton and Klaus Ludwig, as well as other celebrities, taking both vintage and brand-new Mercedes-Benz vehicles for a spin on a special course set up between Brandenburg Gate and the Victory Column.

The cars driven here will range from an Uhlenhaut coupe to the current luxury convertible concept known as “Ocean Drive.” In addition to featuring interviews with celebrities like Oliver Bierhoff and top model Eva Padberg, the live broadcast also will present exclusive background information on Fashion Week.As the first Internet TV offering, Mercedes-Benz TV combines the broadcasting features of regular television with the new digital possibilities offered by the Internet.

Anchorwoman Tanja Bülter, for example, presents her weekly news magazine in the traditional manner. At the same time, onsite reporters present individual features for the magazine when appropriate. These reports can also be called up from any of the five channels at any given time on demand. Mercedes-Benz TV features an intuitive system and is therefore very easy to use. Approximately 60 minutes of programming will be available on each channel when broadcast operations are launched.
Labels:

Comments

Post a Comment

Popular posts from this blog

NAIAS Detroit 2007: Volkswagen continues BLUETEC offensive

Volkswagen is presenting the Concept Tiguan SUV study at the North American International Auto Show. In the first half of next year the series version of the “Touareg’s little brother” will be debuting in the US. The Tiguan is being advanced as a significant component in Volkswagen’s model range in order to expand the market position in the US. Moreover, Volkswagen expects additional US growth starting in 2008 from the market launch of the cleanest TDI of all times. The introduction of the Turbodiesel direct injection engine equipped with a NOx secondary treatment system is taking place as part of the BLUETEC offensive in the latest Jetta– the most successful car in America from a German manufacturer. European injection technologies are increasingly convincing US customers: In 2006 Volkswagen of America had sales 4.9 percent above the previous year. This corresponds to 235,140 vehicles sold in the US. The positive signs for 2007 include the Eos being offered for the first time over an ...
4 comments
Read more

First Drive: 2007 Honda Civic GX

Previews Greenie spendthrifts wanted: A heavier, slower Civic with a smaller trunk. Oh, yeah, and it costs 50 percent more. Never mind that we in Michigan are just emerging from our igloos after a long cold winter. The world is heating up, the ice caps are melting, and when that melt is complete, we’ll all be living high in the mountains in houses on stilts to stay dry. Forty days and 40 nights the waters will rage, and when the ice caps refreeze, we’ll all be fighting over who called first dibs on those last two pigs for our celebratory barbecues, since the unicorns were already eaten by sharks. There are people who would argue that that sinister little creation, the automobile, is responsible for it all. We blame Al Gore, China, sweatshops, and greenie celebrities who flit about in private jets. Those who want to make a difference drive hybrids, while those who researched their decision drive diesels. Those who are truly enlightened and want to make a difference, however, seek someth...
10 comments
Read more

Kia Motors America Introduces 2007 Kia Borrego SUV at 2008 NAIAS

Newest Addition to Kia Line-up Makes its Debut at North American International Auto Show DETROIT, Jan. 13 /PRNewswire/ -- On the heels of record 2007 sales, Kia Motors America (KMA) today announced the world debut of the all-new 2009 Kia Borrego midsize SUV at the 2008 North American International Auto Show (NAIAS) in Detroit, further bolstering its product offerings in the United States. 2009 Kia Borrego Inspired by Kia's "less is more" design philosophy, Borrego was intended to convey a pure and functional look. It joins Kia's versatile and stylish line of cars and SUVs for those who enjoy active and energetic lifestyles. Set to go on sale this summer as a 2009 model, Kia Borrego houses Kia's first-ever V8 engine, making it the most powerful vehicle to date. "Kia is proud to deliver a stylish and amenity-filled SUV to consumers who are passionate about what they drive," said Len Hunt, president and CEO of KMA. "We strive to make quality vehicl...
Post a Comment
Read more