Scent marketing leader introduces world's first interactive scent-sampling VW Microbus
The "VbubbleU" scent-sampling vehicle allows users to sample fragrance at the touch of a button. A custom engineered scent delivery system took cues from users interacting with touch screen monitors. (PRNewsFoto/ScentAir Technologies Inc, Al Tutton Photography)
ScentAir, the world's leading provider of scent marketing solutions for the retail and hospitality industries, has taken the car air freshener to another level, recently unveiling an innovative scent-sampling vehicle dubbed the "VbubbleU."
Utilizing scent delivery techniques originally designed for military simulators, ScentAir created a one-of-a-kind interactive scent-sampling kiosk from a 1967 Volkswagen Microbus. Touch screen monitors replaced the windows and provided the interface for customers to sample scents that instantly emanated from "exhaust pipes" on the bus. Scents ranging from Apple Pie to White Gardenia could be sampled from a vast library of fragrances, as well as signature aromas created by ScentAir for brands such as Westin Hotels and Sony Style. Users could also create their own custom fragrances by blending an unlimited number of scents, all at the touch of a button.
"The VbubbleU was an opportunity for ScentAir to showcase our capabilities," said CEO David Van Epps. "Our goal was to create an interactive sensory experience that communicated the effectiveness of scent in influencing memory, emotions and buying behaviors. We realized we had hit the mark as people started sharing their personal stories and fond memories after encountering the bus."
The bus debuted at the GlobalShop Expo in Las Vegas where it joined previous innovations in the ScentAir exhibit. Four 1960's-era ball chairs offered a multi-sensory experience of sight, sound, touch and smell. Attendees were invited to don virtual reality glasses, which enabled them to view a short presentation about the company. At different times throughout the video, fragrance was released to complement the corresponding audio and visuals.
"We are always developing new and innovative ways to tell our story," said Murray Dameron, ScentAir's marketing manager. "The VW Microbus and Eero Aarnio ball chairs are both iconic symbols. Since ScentAir is all about linking memory to brands through the power of scent, they were a perfect fit. Attendees were astounded to touch a button and immediately sample nostalgic fragrances such as Play-Doh and Pink Bubblegum."
In addition to the overwhelming response from show attendees, ScentAir was awarded Best Booth in the Digital Store Pavilion of the Expo. The VbubbleU will soon begin a tour of regional malls, as it becomes a first-of-its-kind virtual fragrance store for ScentAir's new home fragrance system.
ScentAir Technologies Inc, founded in 2000, is the leading provider of scent marketing solutions for the retail and hospitality industries. ScentAir enables clients to sculpt a unique buying experience by engaging memory and emotions through the sense of smell. ScentAir's patented scent delivery systems can be customized to enhance any brand or environment.
For additional information visit ScentAir on the web at http://www.scentair.com/
Source: ScentAir Technologies Inc
The "VbubbleU" scent-sampling vehicle allows users to sample fragrance at the touch of a button. A custom engineered scent delivery system took cues from users interacting with touch screen monitors. (PRNewsFoto/ScentAir Technologies Inc, Al Tutton Photography)
ScentAir, the world's leading provider of scent marketing solutions for the retail and hospitality industries, has taken the car air freshener to another level, recently unveiling an innovative scent-sampling vehicle dubbed the "VbubbleU."
Utilizing scent delivery techniques originally designed for military simulators, ScentAir created a one-of-a-kind interactive scent-sampling kiosk from a 1967 Volkswagen Microbus. Touch screen monitors replaced the windows and provided the interface for customers to sample scents that instantly emanated from "exhaust pipes" on the bus. Scents ranging from Apple Pie to White Gardenia could be sampled from a vast library of fragrances, as well as signature aromas created by ScentAir for brands such as Westin Hotels and Sony Style. Users could also create their own custom fragrances by blending an unlimited number of scents, all at the touch of a button.
"The VbubbleU was an opportunity for ScentAir to showcase our capabilities," said CEO David Van Epps. "Our goal was to create an interactive sensory experience that communicated the effectiveness of scent in influencing memory, emotions and buying behaviors. We realized we had hit the mark as people started sharing their personal stories and fond memories after encountering the bus."
The bus debuted at the GlobalShop Expo in Las Vegas where it joined previous innovations in the ScentAir exhibit. Four 1960's-era ball chairs offered a multi-sensory experience of sight, sound, touch and smell. Attendees were invited to don virtual reality glasses, which enabled them to view a short presentation about the company. At different times throughout the video, fragrance was released to complement the corresponding audio and visuals.
"We are always developing new and innovative ways to tell our story," said Murray Dameron, ScentAir's marketing manager. "The VW Microbus and Eero Aarnio ball chairs are both iconic symbols. Since ScentAir is all about linking memory to brands through the power of scent, they were a perfect fit. Attendees were astounded to touch a button and immediately sample nostalgic fragrances such as Play-Doh and Pink Bubblegum."
In addition to the overwhelming response from show attendees, ScentAir was awarded Best Booth in the Digital Store Pavilion of the Expo. The VbubbleU will soon begin a tour of regional malls, as it becomes a first-of-its-kind virtual fragrance store for ScentAir's new home fragrance system.
ScentAir Technologies Inc, founded in 2000, is the leading provider of scent marketing solutions for the retail and hospitality industries. ScentAir enables clients to sculpt a unique buying experience by engaging memory and emotions through the sense of smell. ScentAir's patented scent delivery systems can be customized to enhance any brand or environment.
For additional information visit ScentAir on the web at http://www.scentair.com/
Source: ScentAir Technologies Inc
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