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Fiat Bravo Takes a Bow in Solo Performance

GENEVA — Next week at the Geneva auto show, the Fiat stand will be devoted in its entirety to the 10 models that make up the Bravo lineup. The company hopes this move will maximize the effect of the show debut for the new model.

Fiat BravoFiat Bravo 2There will be engine variants from a 150-horsepower 1.4-liter gasoline engine to a 150-hp 1.9-liter Multijet diesel, a wide range of equipment levels, trim options and custom choices, and all kinds of enticingly named colors like Maranello Red, Maserati Blue, Provocative Black and so on.

This is not an unprecedented move for media days. A couple of years ago, Rover showed two prototypes of a forthcoming Mini replacement to journalists, but by the time the general public arrived, the stand had been rearranged and the one-off cars disappeared.

Fiat will also change the layout when the Geneva show opens to public scrutiny. Then the whole Fiat lineup will be presented, including the 100-hp Panda, the highly popular Sedici and the quirky Croma.

Also, the Geneva show will be the first opportunity for the Italian carmaker to show off its new logo.
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