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Lincoln MKR concept

To establish a clear differentiation with Ford and Mercury products, but also to stay alive as a luxury brand, Lincoln was in need of a new and bold design direction. The MKR concept is more than just eye candy for the Lincoln booth at the Detroit show: it's the synthesis on four wheels of a global reflection to define Lincoln characteristics and to create a family resemblance among the brand's future vehicles.

Hence the MKR has a bow-wave, double-wing grille opening, and a horizontal taillight bar. It also bears uncluttered bodyside surfaces bound by a chamfered surface running parallel to the dynamic beltline and a significant C-pillar smoothly transitioning into the cantilevered roof.

Chrome-free leather and renewable materials such as reengineered oak, soy seat foam and mohair carpet are used in the MKR concept's interior. The car is powered by a twin-turbo 3.5-liter V6 with direct injection that runs on E85 ethanol and that is encased in what seems to be an Art Deco engine bay.

cardesignnews.com
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