Skip to main content

ads1

Opel Tigra TwinTop Now Wears Mango Fashion

Opel and the Spanish fashion brand Mango have signed an agreement to launch a joint advertising campaign across Europe from this spring. The cooperation between the two firms promotes the two-seat Tigra TwinTop cabrio and the current Mango collection. “Every street is a catwalk, and that goes for people and their clothes as well as for cars,” says Olivier Danan, Director Marketing Communication for Opel, explaining the concept behind the cooperation. “Today more than ever before, cars are also considered chic accessories that have to fit an overall stylish look.”

Ever since its launch two and a half years ago, the Opel Tigra TwinTop has been mainly aimed towards stylish, trend-conscience young women. “Our target groups are the same as Mango’s, so it made good sense to jointly promote our products’ attractiveness,” said Olivier Danan.

The campaign includes different actions in each market, like contests, catwalk during a motor show with special ladies day, special day shopping in Paris or a sweepstake to win a shopping voucher.

For the advertising initiative, Opel will use models dressed in Mango fashions to promote the Tigra TwinTop both on the Internet, in newspapers and magazines. Other country-specific opportunities in Europe are also being explored.

The sporty two-seater with electro-hydraulic retractable steel roof is available in Germany from 17,983 euros. Buyers who wish to combine open-air driving in the Opel Tigra TwinTop with very low CO2 emissions can choose the 1.3 CDTI ECOTEC engine, which emits just 124 g/km.
Labels:

Comments

Post a Comment

Popular posts from this blog

First Drive: 2007 Honda Civic GX

Previews Greenie spendthrifts wanted: A heavier, slower Civic with a smaller trunk. Oh, yeah, and it costs 50 percent more. Never mind that we in Michigan are just emerging from our igloos after a long cold winter. The world is heating up, the ice caps are melting, and when that melt is complete, we’ll all be living high in the mountains in houses on stilts to stay dry. Forty days and 40 nights the waters will rage, and when the ice caps refreeze, we’ll all be fighting over who called first dibs on those last two pigs for our celebratory barbecues, since the unicorns were already eaten by sharks. There are people who would argue that that sinister little creation, the automobile, is responsible for it all. We blame Al Gore, China, sweatshops, and greenie celebrities who flit about in private jets. Those who want to make a difference drive hybrids, while those who researched their decision drive diesels. Those who are truly enlightened and want to make a difference, however, seek someth...
10 comments
Read more

NAIAS Detroit 2007: Volkswagen continues BLUETEC offensive

Volkswagen is presenting the Concept Tiguan SUV study at the North American International Auto Show. In the first half of next year the series version of the “Touareg’s little brother” will be debuting in the US. The Tiguan is being advanced as a significant component in Volkswagen’s model range in order to expand the market position in the US. Moreover, Volkswagen expects additional US growth starting in 2008 from the market launch of the cleanest TDI of all times. The introduction of the Turbodiesel direct injection engine equipped with a NOx secondary treatment system is taking place as part of the BLUETEC offensive in the latest Jetta– the most successful car in America from a German manufacturer. European injection technologies are increasingly convincing US customers: In 2006 Volkswagen of America had sales 4.9 percent above the previous year. This corresponds to 235,140 vehicles sold in the US. The positive signs for 2007 include the Eos being offered for the first time over an ...
4 comments
Read more

Ford Offers Sneak Peek at New Mondeo

BRENTWOOD, England — Ford has released teaser images of its new Mondeo in advance of the car's world debut at the 2007 Geneva Auto Show. The vehicle should be of major interest to U.S. buyers, even though the car initially will only go on sale in Europe this summer, since it is one of several vehicles under consideration by the Dearborn automaker for launch in America. Just as Saturn has done with the Astra, sister car to the Opel Astra, Ford is taking a hard look at whether its European models, such as the Mondeo , would be appealing to American buyers who have shown a decided distaste for products like the Ford Five Hundred. The Five Hundred was recently renamed the Taurus in a bid to boost the vehicle's showroom traffic. The Mondeo is said to be one of several vehicles being studied for a U.S. launch at the behest of Ford's new president and CEO Alan Mulally. The new Mondeo goes upscale, apparently adopting design cues from sister brand Jaguar. It will be offered in ...
Post a Comment
Read more