The new 2013 Acura ILX luxury sedan The 2013 Acura ILX compact sedan is an all-new model that is positioned as the gateway into the Acura brand. The primary target customers for the new ILX are Generation Y-- successful 20 and 30-somethings moving into the luxury car ranks but looking for high-value propositions in their purchases. 2013 Acura ILX photo "First-time luxury buyers tend to place a high value on exterior styling, affordability and environmental issues, and that's what we have created with the new Acura ILX," said Jon Ikeda, head of the Acura Design Studio. "The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market." 2013 Acura ILX photo Sleek and sporty, the ILX combines luxury, performance and efficiency. While maintaining a strong emphasis on stylish and aerodynamically efficient exterior design, the ILX features a large and airy greenhouse that provides excellent ou...
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